The importance of cognition in the process of regional media image formation

We perceive an object or event through our senses, see and hear them. We understand and comprehend the new information received. They are then placed in our memory as a definite quality mark, image, or ‘piece of symbol’. Therefore, in the modern media space, it is important to understand the content of information about a country, positive or negative information about the image of the region, to understand the realities of what is happening in the region. In the same process, the person who reads the news is the executor of the cognitive activity.

There is a “subject-object relationship” between the subject, that is, the person and the area that is the object of cognitive activity. The main issue is the perception of the person receiving the information in relation to that country. How the country is perceived by the recipient of the information is always important.

The nature of any image is closely related to the information stored in the subconscious. For this reason, the study of image in a cognitive context is required.

The problem of formation and development of the regional image is one of the interdisciplinary studies from the theoretical and methodological point of view.