It is impossible to imagine “Tourism Industry” without advertising. This
article discusses the general features of tourism advertising discourse, its types, as
the most effective tool in the attempts of a tourist enterprise to convey information
to its customers, modify their behavior, attract attention to the services offered,
create a positive image of the enterprise itself, and show its social significance.


THE ROLE OF TOURISM ADVERTISING DISCOURSE IN TOURISM INDUSTRY OF UZBEKISTAN (VIDEO)